The Principal Uncertainty

George Laufenberg, Ph.D.

Every map has an edge. What happens when you reach yours?

Cultural anthropologist. Consultant. Twenty-five years investigating what happens after certainty.

For Organizations
For Individuals
A man with short brown hair and a beard, wearing a blue checkered shirt and a black Patagonia vest, standing outdoors in front of a blurred forest background.

I help organizations decide who they are and where they’re headed, usually when the plan that got them here has stopped working and the next one hasn’t emerged yet.

I help individuals decide what’s actually theirs, usually at the point where success has stopped standing in for meaning.

And I share what I’m finding — in essays, a podcast, and a book about what happens when people do real work at the edge of what they know.